Who is SIRC

A committed team of professionals dedicated to advancing Canada’s sport and physical activity sector through knowledge and engagement. We take pride in driving change through research and evidence, and serving as Canada’s thought leaders in sport.

About SIRC

Incorporated in 1973, SIRC, the Sport Information Resource Centre, is Canada’s leader and most trusted partner in advancing sport through knowledge and evidence. SIRC is committed to engaging with organizations and individuals involved in the development of sport, recreation and physical education in Canada and around the world, to enhance the capacity of our shared community to foster growth and the pursuit of excellence.

Our Vision

SIRC is the leading sport knowledge and communication centre.

Our Mission

SIRC empowers sport organizations and individuals by sharing credible and evidence based knowledge using relevant and innovative communication channels.

Core Values

Trusted advisor: We are a credible voice for and within sport. We invite multiple perspectives. Together we enhance the sport experience.

Connections builder:

We leverage our knowledge to strengthen community networks and stakeholder communication. We foster positive relationships. We fuel excellence through relevant knowledge exchange.

Knowledge creator:

We like to solve problems. We share what we learn. We always strive to innovate.